Taiwan Food Atlas

Chishang Mr. Brown Avenue

A motor-vehicle-free farm road through rice paddies, with sweeping Rift Valley rice fields and mountain views on both sides
📍 Taitung · Chishang Township · Dapo Section📷 Landmark🔖 Rice paddy scenery · Cycling path · Rift Valley mountain views

Mr. Brown Avenue is a farm road threading through the rice paddies of Chishang, about 1.7 km long, closed to motorized vehicles and traveled primarily by bicycle and on foot. The rice fields on both sides shift between lush green and golden yellow with the seasons, flanked by the Central Mountain Range to the west and the Coastal Range to the east — the most celebrated agricultural landscape route in the East Rift Valley of Taitung.

Highlights of Mr. Brown Avenue

Mr. Brown Avenue takes its name from a Japanese coffee brand television commercial filmed here. It is located in the Dapo section of Chishang Township's paddy fields. The road surface is gravel-paved and completely flat, with no buildings to obstruct the view, making the sightlines extremely open. The rice paddies have two growing cycles per year: the young seedling period after transplanting (approximately April–May and August–September) and the mature golden-ear period (approximately June–July and October–November) each present a different character.

The road starts near the Dapo Lake parking lot and ends at the location of the Jincheng Wu Tree (a cotton tree), another famous advertising landmark. The entire route is unshaded and can be intensely sunny in summer — the midday hours are best avoided. Bicycle rental stands at the roadside offer various types of bikes; a round trip takes approximately 30 to 40 minutes.

Tips for Getting the Most Out of Your Visit

🚲
Cycle the full length and backThe full 1.7 km is closed to motorized vehicles, making cycling the best way to explore. Bikes can be rented at the entrance; prices vary by operator. The full ride takes about 30 minutes.
🌾
Match the rice growing seasonThe scenery differs between the seedling stage and the mature ear stage. Exact timing depends on that year's farming schedule — checking local agricultural information in advance is recommended.
🌄
Go in the early morning or late afternoonMorning light is soft and crowds are thin; the evening sun casts a golden glow across the paddies. Both are far better for photography than the harsh midday light.
🌳
Find the Jincheng Wu TreeThe cotton tree near the end of the road — commonly called the Jincheng Wu Tree — is a popular photo spot. The tree has a beautiful shape with the Central Mountain Range as a backdrop.

Practical Information

Getting There & Time

  • By car: From the Chishang section of Highway 9, turn onto Dapo Road to the parking area. Park and walk or cycle in; bicycle rental stands are located roadside.
  • Public transport: From Chishang Train Station, take a taxi or bicycle, approximately 10 to 15 minutes.
  • Summer (June–August) sun is intense — arriving before 8 a.m. or after 4 p.m. is recommended. Bring sunscreen and water.

Nearby Connections

  • Mr. Brown Avenue and Dapo Lake are about 10 minutes apart by car and can be combined into a Chishang half-day itinerary.
  • Chishang rice bento is a local specialty — a meal in Chishang town followed by visits to Dapo Lake and Mr. Brown Avenue works well as an itinerary.

Source: Public documents on Mr. Brown Avenue and Chishang Township agricultural landscape data. Photos to be replaced with Dio's own shots.

🗺️ View on the map ← All Taitung attractions